Results, not just websites.
Good websites pay for themselves — here's the proof. Below are the projects JMD has delivered and what they did for the businesses behind them: stronger storefronts, faster experiences, and fixes to the quiet leaks that lose customers. Client work is shown with permission; self-initiated concept projects are clearly labeled.
A three-generation BC wild-seafood company whose storefront no longer reflected the quality of its product. JMD delivered a rebrand and conversion program across the full customer journey — and the business came out the other side with a checkout that works for every customer, pages that load measurably faster, and a clearer path from first visit to purchase.
- Recovered lost sales — a checkout-blocking defect on the cart page was turning away customers ready to pay. Found and fixed.
- A measurably faster storefront — the styling pipeline was re-engineered, cutting render-blocking load for a stronger first impression.
- Product pages that sell — rebuilt with conversion-focused structure and copy, giving every product a clearer path to purchase.
- In-store customers who can find them — the retailer locator was repaired so stockist listings actually work.
- Smoother local fulfilment — delivery-instruction capture added at checkout, removing friction on every local order.
- A storefront that finally matches the product — refreshed brand identity applied across the customer journey.
A fictional coastal lodge on Vancouver Island — full identity and website, designed and built end-to-end to demonstrate the standard. For a business like this, the site is the booking engine: editorial serif typography and cinematic imagery that sell the stay before a single email is sent. A completely different voice from the JMD site itself — proof the studio designs for the brand, not to a house style.
A fictional architecture practice — stark, ruled, and typographic, at the opposite end of the spectrum from Saltfir's coastal warmth. For a practice like this, the site is the portfolio and the pitch in one: work presented with the same rigour the buildings are. Same studio, completely different voice — further proof that JMD designs for the brand's character, never to a template.
A fictional small-batch coffee roaster, built around a scroll-driven story: pin the screen and a bean roasts under your thumb — green to first crack to the cup. For a product this sensory, motion does the selling. Built in the same motion-first spirit as the JMD homepage: proof that storytelling isn't a template feature.
Speak directly with the businesses JMD has built for.
Case studies tell one side of the story; the client tells the other. Professional references are available upon request — ask during your free 20-minute Google Meet call and JMD will gladly connect you. And remember the price-beat guarantee: share a certified like-for-like quote and, upon review, JMD will beat it.
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